One of the things I really stress when people move to an online world is simplicity. The reason for simplicity isn’t to make things simple. Rather it’s to keep things focused.

There are so many choices in what you can do and where are you can spend your time and effort that it becomes a huge distraction against what’s important when it comes to digitizing your life. What is important is growing and building your business, creating processes that work effectively, handling your customers and improving your product.

But a lot of times it becomes the bright shiny object syndrome. People focus on Snapchat and Facebook and Twitter and Instagram and responding to teenagers or insecure adults online who post negativity and having the “need” to create even better logos and producing podcasts and all kinds of things that while nice, are not vital.

They aren’t even super important.

This extends to worlds outside of the digital life. Think about the most successful athletes that you can conjure up today and what words come to mind?

Tiger Woods – Focused?

Brooks Koepka – Simple?

Roger Federer – Quiet?

Tom Brady – Boring?

Stephen Curry – Aloof?

Now you may not agree with what words come to your mind, this is just what “most” people say about them as people.  But what is interesting to me is that one of the things that’s very common in all of them is that they only are worried about one thing: the outcome. They are NOT loud or overly obnoxious. They are more introverted.  They’re focused on their sport and the outcome of what they put into their sport.

They’re not super heavy into every social platform every minute of the day.

It’s the outcome that matters most to them. Not the flash.

I would argue that well any digital distraction can begin as an enhancement to your core business values. But they cannot and should not become your core business focus.  They are the window dressing, not the window. They are the windshield wipers when it’s raining. They’re not the windshield.

Yes I know the need to attract attention to stay relevant.  But create the relevance first, then focus on attention.  Not the other way around.

Bright shiny objects are nice to look at but they can also be an incredible distraction away from what really matters most.  Don’t fall for it.

It’s fools gold.